Contents Page of Music Magazine

DPS of Music Magazine

Final Front Cover

Target Audience Questionnaire Table

From my research, it shows that my magazine cover has been given a positive response with regards to readers.

At the start of this project, I had to undergo an audience lifestyle questionnaire where I needed to answer questions on what type of audience I’m aiming my magazine at. From this, I set out my magazine trying to fulfil all these answers.

As well as taking this into account I had to take on the form as an encoder, operationalising this theory into practice. I did this through giving the magazine a meaning with regards to the question answers, and displaying it in a way that the decoder (respondents) could understand and figure out who the magazine is to be aimed at.

Like I mentioned above, the response given has come back with a positive outcome. The 3 main questions of ‘What gender, age and social class?’ have all come back similar, demonstrating that the cover gives out an impression for those audiences.

I wanted to aim the ages range from 16-25, however a range of 18-25 has come back from the 3 respondents. This may be 2 years later that the intended, but I am not going to change it due to how close they are. I feel that even if they thinks it’s an 18-25 audience, 16 and 17 year olds will still buy it based on their music interest with Drum and bass.

Social class has also come back all the same with middle class being the set target audience. Like this, gender has also come back all positive with Male being the set target, and all respondents seeing this.

The type of car question has also come back in a positive way and though different answers and ranges were set, and average outcome similar to mine was displayed overall. I aimed the answer at a young persons ‘first car’ who would generally have a small engine car. In the society we live in, this type of car is set with the ‘drum and bass’ genre of music with loud and proud displaying symbolism.  Furthermore, with the average come out at 1.0-1.4 litre car is does display that the target set is something that other look for and is shown with the respondent’s answers.

The questions I’ve answered above for me hold the biggest representation and curiosity, however the others answers I feel don’t hold a massive meaning.  However, this isn’t to say that I’m not pleased with the respondent’s answers, as they’ve generated common answers and demonstrated an easily decoded magazine.

In conclusion to this research, it’s good to see that the ranges of answers are all similar. From this, it demonstrated that my music magazine can be successful within this genre, and hold importance within the target audiences.

First Attempt of Front cover

Mock up front cover

Audience Lifestyle – Constructing the Imaginary Entity

     What car/mode of transport do they use?

·         Volkswagen Polo

   What accommodation do they live in?

·         Semi-detached home

  What do they drink?

·         Coca Cola

  What TV shows do they watch?

·         Friends, scrubs and inbetweeners

What music do they like?

·         Drum and bass

 What is their favourite meal?

·         Scampi and Chips

What sport do they watch and what sport do they play if any?

·         They watch and play football, as well as playing cricket.

 Who is their partner or are they single?

·         Single

Where do they go on holiday?

·         Greek islands

 Do they vote and if so who for?

·         Conservative

What type of bar/pub/club do they go to?

·         Clubs and pubs e.g.-Ministry of sound

What is their favourite band?

·         Chase and status

Where do they buy their clothes?

·         Topman, River Island, next, republic, gas station

 How much monthly disposable income do you have?

·         £550