Audience Lifestyle – Constructing the Imaginary Entity

     What car/mode of transport do they use?

·         Volkswagen Polo

   What accommodation do they live in?

·         Semi-detached home

  What do they drink?

·         Coca Cola

  What TV shows do they watch?

·         Friends, scrubs and inbetweeners

What music do they like?

·         Drum and bass

 What is their favourite meal?

·         Scampi and Chips

What sport do they watch and what sport do they play if any?

·         They watch and play football, as well as playing cricket.

 Who is their partner or are they single?

·         Single

Where do they go on holiday?

·         Greek islands

 Do they vote and if so who for?

·         Conservative

What type of bar/pub/club do they go to?

·         Clubs and pubs e.g.-Ministry of sound

What is their favourite band?

·         Chase and status

Where do they buy their clothes?

·         Topman, River Island, next, republic, gas station

 How much monthly disposable income do you have?

·         £550