Sunday, 17 October 2010

Target audience for my magazine

To make a successful music magazine, ill need to aim it to sell within a specific target audience. This will allow me to create the magazine using specific aspects that will hopefully appeal to this group of people. There are many factors that I need to consider when targeting my audience, and from this achieve these in abundance.

The audience I’m going to target is the 18-28 age bracket, with the magazine being based on ‘drum and bass/Dubstep’. With the world of music ever expanding, so has the use of genres. It has now come to the stage where music by such artists has ‘Tinie Tempah’ and ‘Pendulum’ are taking the world by storm due to their unique and personal sound. With this in mind, millions of people around the country and world find this music brilliant to listen to, and therefore want more.

My typical person/entity who I'm aiming for the magazine is a 18-25 sporty male who likes socialising with his friends, and going out at night . With Drum and bass being  a popular music sound when going out clubbing, a number of people will hear this sound on a regular basis, indicating a good idea and overwhelming interest of ths sound. These clubs could be used as an area to advertise the magazine, maybe trying to get posters on the wall showing the artists that they will hopefully be listening to at the time.
This idea of a sport male ages 18-25 will be targeted to be from a  middle class background. This signifying factor for this was that the magazine price will range, depending on the content and reasonable offers inside. Furthemore, this allows me to change the price not worrying that a 20p-30p price difference wont discourage the public in buying.

What my magazine will bring this target audience is a chance to read about latest artists as well as information regarding upcoming ones, including interviews and articles. Reviews and ratings will also be present, with an area where people will be able to see the top 10 drum and bass songs of the week to check out.

1 comment:

  1. Mike

    You're showing really good effort levels here - really pleased. So far an excellent BLOG

    ReplyDelete